2.  The following is a sample of the brand “frame” template I designed and created to provide a consistent message of
Diageo's one business, one name message to external audiences.  In this sample I also chose and compiled the messages
that are provided within the frame.  In order to reinforce our corporate identity, I was able to effectively use this brand
template for signage, brochures, ads, and communication pieces.  
Thank you for taking the time to review my portfolio. More writing samples are available upon request.
Joanne Contino
jocontino@gmail.com
1. I wrote the following two articles (company name has been changed) for a weekly eNewsletter sent to exclusive financial
specialists and exclusive agents.
3. I designed and created the following invitation from concept to final product in a short timeframe for the company’s annual
industry day event held in Springfield, IL. The invitation was used to communicate to elected state officials that although
Diageo was a London based company it employed many Illinois residents.
4. I designed the following banners for Diageo’s annual industry day event in Springfield, IL.
Announcing the Launch of the 2012 BlueTermSM Enhancements

On July 2, 2012, innovative product enhancements were introduced for BlueTerm1 setting it apart in the industry with new levels of flexibility and
expanded customization options to provide affordable coverage that’s right for each customer.

BlueTerm enhancements will include:
•        Flexible term periods – The customer can now choose any coverage period from 10 to 30 years – that’s 21 different term periods.  For
example, if a 38 year old wants coverage to age 65, the customer can select a 27 year term period. No need to round up the coverage to 30
years with its higher premium or round down and expose the customer to the risk of the coverage ending too soon.
•        Customized protection – Multiple, customized coverage term periods can be added to the base policy through new Primary Term Riders.
With the new Primary Term Rider (PTR), BlueTerm can be customized with up to five additional coverage periods to meet specific shorter-term
protection needs, such as, covering housing expenses and college tuition. The added coverage periods expire as the needs end to give the
customer the amount of coverage they need at different times of their life. This feature enhances the value to customers who only pay for the
additional coverage during the specified coverage period.  “Total Coverage Pricing” – BlueTerm with customized protection offers significant
premium savings potential with a new innovative approach for determining premiums known as “Total Coverage Pricing.”  
•        Premiums for each coverage level are based on the rate band for the total coverage on the primary insured of the policy.  
•        Bluestate has a patent pending for this new pricing approach.
•        Competitive pricing in line with other career companies.

Comparison: BlueTerm with Level Term Protection vs. BlueTerm with Customized Protection
BlueTerm’s basic straightforward, affordable and flexible features have not changed. The new enhancements will reinforce these basic features
while also providing producers with the opportunity to offer a unique term life insurance product that can be customized for the specific needs of
each of their customers. Producers have the option of offering BlueTerm with Level Term Protection or BlueTerm with Customized Protection to
their customers.  

Potential savings for customers who:
•        Customize their policies to lower costs as their needs decline  
•        Select the most affordable coverage to fit their time frame without buying more than they need
•        Take advantage of the Auto/Life Discount2 if they are eligible for it

Increased opportunities for producers:
•        Be one of the first producers in the country to offer a Term product with the flexible term periods and customized protection that these
BlueTerm enhancements will provide.
•        Receive the Auto + Life Incentive bonus3  by adding this policy to a new auto customer by July 31, 2012. See Auto + Life Incentive for
details.  
•        BlueTerm enhancements could help you write more BlueTerm policies which will help you meet your 2012 AF policy goals.  

Eclipse Software
Eclipse illustration software is now available for download to help you become familiar with the BlueTerm enhancements. The pre-release software
will automatically switch to normal mode on July 2, 2012 for approved states.
BlueTerm Marketing Materials – Now Available
•        New and updated BlueTerm marketing materials are now available for ordering through Materials Ordering and Distribution (MOD). To view
a listing of all BlueTerm materials, visit MOD and search on the key word “BlueTerm”.
•        Click here for the updated Marketing Toolkit Overview (MTO) that has links to the new and updated marketing materials available
electronically on accessBluestate.com.

Re-Issue Rules allow eligible BlueTerm policyholders to receive a lower rate without
additional underwriting.
According to the Re-Issue Rules, BlueTerm Policyholders whose application date is between May 15, 2012 and July 1, 2012, and whose rate will
be lower with the new BlueTerm 2012 rates will be eligible to have their policy re-issued without additional underwriting.

How will eligible BlueTerm policyholders receive the lower rate?
•        A letter, explaining the re-issue steps, will be sent to eligible policyholders whose rate would be lower with the new BlueTerm 2012 rates.   
•        Their agent will be copied on the letter and will be the contact reference for the customer seeking the lower rate or increased coverage.  
•        Customers who receive the letter and follow the re-issue steps will have their policy re-issued to receive the new BlueTerm 2012 rates
without additional underwriting.

If you have questions regarding the enhanced BlueTerm product, please contact your Bluestate Financial Wholesaling Team at (800) 856-0934.



Links to information on BlueTerm enhancements:

Click here to view the Transition Rules.  

Click here to view the Re-Issue Rules.  

Click here to view the Marketing Toolkit Overview (MTO)



1 The revised BlueTerm (2012) has been approved in all states and territories except Washington.  BlueTerm (2009) will continue to be sold
there until it is approved.

2 Auto/Life Discount may not be available in all states.  

3 Bonus is paid on each eligible policy starting with the third life policy written.

BlueTerm SM  is a term life insurance policy issued by Washington Benefit Life Company, New York, NY, a wholly owned subsidiary of Bluestate
Life Insurance Company, Schaumburg, IL. This policy has exclusions, limitations, and terms that may affect coverage, renewal, cancellation,
termination, or other contractual rights and benefits.

All guarantees are based upon the claims-paying ability of Washington Benefit Life Company.

Bluestate Life Insurance Company is not responsible, as parent, for the obligations of Washington Benefit Life Company.
National Forum – Bringing “Good Hands Together”

As you know, we are always looking for ways to help you grow your business – when your business grows so does Bluestar Financial. To help
you achieve this, we are offering you the opportunity to attend Bluestar’s first National Forum, the week of May 7, 2012, immediately following the
Leaders Forum, in Las Vegas.

For the first time ever, all Exclusive Financial Specialists (Financial Specialists in New York) and agency owners from across the country will be
invited to meet and network with each other. The National Forum will offer the perfect opportunity for you to build relationships and share best
practices with other successful EFSs/FSs. Top company officers will be available to interact with you and provide first hand knowledge about
company strategy and direction. Informative workshops will be offered that can help you achieve your goals. Outside vendors and
representatives from Bluestar’s key support areas will be in the Expo area to share ideas and options that could help you grow your business.
Food and refreshments will also be provided.
All EFSs/FSs and agency owners are invited to attend the National Forum at a cost of just $xxx plus the cost of airfare. The $xxx package for
those coming just for National Forum will cover airport transfers on arrival and departure, as well as, 3 nights at one of the fabulous conference
hotels – and of course the National Forum events that include food and refreshments! Be one of the first 500 to register, and you will pay only
$xxx for the package! Watch eFocus and the National Forum Home Page for more information.

We hope you can join us at the National Forum and help us bring Good Hands Together.